Web 2.0 safety campaign

News Corp, parent of MySpace and Fox TV, has launched a multi-million-dollar Internet safety awareness campaign with the help of the National Parent-Teacher Association and Common Sense Media. "Central to News Corp.'s campaign … is a [20-second ad] featuring Kiefer Sutherland, who plays Jack Bauer on the Fox action drama '24'," the Associated Press reports. The ads send parents to Common Sense Media's new site, CommonSense.com. They'll air "on Fox cable stations, including FX, Fox Movie Channel and the National Geographic channel. Online video and banner ads will appear on MySpace.com, FoxSports.com, IGN.com, AmericanIdol.com and other Fox Interactive Media sites."