Educating parents about TV!

Apparently to fend off increased regulation, all three sources of TV programming - broadcast, cable, and satellite – are getting together to teach parents how to control TV viewing at home, the Washington Post reports. "The government's recent tenfold increase in fines for broadcast indecency combined with the public's nearly nonexistent use of blocking technology, such as the V-chip, has motivated the three rivals to join forces in contributing airtime for a series of public service announcements," according to the Post. Starting this week, they're airing 15- and 30-second public-service announcements produced by the Ad Council. The ads will be seen on "local broadcast stations and the top 100 cable channels, as seen on cable and satellite systems," the Post reports. See the article for details on regulatory potential.