Hollywood + videogames

Videogames with movie names is a win-win formula for film companies and gamemakers, and their "love affair … has blossomed again this summer with tie-ins to Cars, The DaVinci Code, and other movies," Reuters reports. "Licensing movie titles to game makers offers Hollywood another way to help cover the sometimes $200 million-plus cost of blockbusters like action flick Superman Returns," and game companies don't mind the "millions of dollars" Hollywood spends to promote movies that share their products' names. Meanwhile, game makers are asking a federal judge to block a new kind of legal challenge to their business – one represented in a Minnesota law due to go into effect August 1, the Associated Press reports. What's different about this one, compared to other state laws that have been successfully challenged in courts, is that it fines minor ($25) if they're caught buying games rated M (Mature) or AO (Adults Only).