Marketing to teens, by teens

As our kids get increasingly blasé about TV and other conventional ad media, ever wonder how marketers are reaching them?CNNMoney looks at how Hollywood and other media industries are wooing "the MySpace generation." For example, it describes how marketing agency Streetwise appears to have helped "Little Man," "the new comedy by the Wayans brothers that was almost universally panned by critics," become No. 2 at the box office recently. Streetwise "organizes groups of [some 70,000 registered] teens and young adults to promote films, music and video games through a variety of means" – such as by posting comments or bulletins at social-networking sites or just via "old-fashioned street marketing, putting up posters or handing out hats, T-shirts, DVDs and CDs."