Auteurs at your house?

Probably. They're everywhere. Content is no longer king, conventional media people everywhere are finding out. "The customer is king," the BBC staidly put it, referring to uploaders, auteurs, or basically everybody on the Web. Bolt.com used the word "auteur" in its relaunch press release. It sort of means "author," but takes it further to suggesting a creator's control over all aspects of, say, a movie production. That's pretty much what Web users (including kids) now have, with zillions of sites (including Bolt.com, TagWorld.com, MySpace.com, YouTube.com, etc.) providing "storage" or hosting of all manner of media, virtually all of it home-made, by anyone who wants to register (for free). It's Web 2.0, now upon us. But even auteurs aren't king, really. Community is, I think – witness the popularity of everything from eBay to Craigslist to MySpace. Auteurs aren't happy without a community with which to share their creations (and inner-most thoughts). Evidence: The Los Angeles Times reports, "Oscar-winning director Steven Spielberg, actor-producer Ashton Kutcher and reality TV impresario Mark Burnett are … grappling with a fundamental question: What defines a hit on the Internet?", and both the L.A. and the New York Times report that Yahoo has figured it out. While, it did invest heavily in professionally created TV on the Web, Yahoo is now focusing more on "user-generated content." Business Week ran the story too.