Showing posts with label social media research. Show all posts
Showing posts with label social media research. Show all posts

Friday, April 23, 2010

Sexting primer for parents: In case some basics would help

A lot of sexting numbers have been tossed around the airwaves after four separate national studies. I'd go with the latest (last December) from the Pew Internet & American Life Project: 4% of US 12-to-17-year-olds have sent "sexts," 15% have received one from someone they know (see this for more). Why Pew? Because they focused on the age range and issue of greatest concern due to child-pornography laws in this country: 12-to-17-year-olds and photos – specifically, sexually suggestive nude or semi-nude photos, not sex-related text messages, which other studies included.

It's helpful to remember that there are two sets of concerns, here: legal and social, both deserving of respect.

Legal concerns

First, keep in mind that what can happen legally depends a lot on the jurisdiction you live in and how police and prosecutors are applying the law to this bizarre legal conundrum where a child can be both perpetrator and victim at the same time. For example, students involved in a sexting incident in Perry County, Pa., where Susquenita High School is, received felony charges from their district attorney last year, while students involved in a separate sexting case in neighboring Franklin County, a different jurisdiction, were not prosecuted as felons. There are solid indicators that the tide is turning toward not treating juvenile sexting as a felony crime, but the possibility remains: People involved with creating, sending or even receiving a nude or sexually explicit photo of someone under 18 can be charged with production, distribution, or possession of child pornography.

A spectrum of causes

It's important for adults to keep in mind that sexting can have lots of causes – something that it seems law enforcement is beginning to understand, fortunately. The difference between parents and police is, we start with kids and adolescent behavior; police, rightfully, of course, start from the law. But, in some cases to tragic results, laws haven't caught up with kid behavior in a digital world. Sometimes the law can help, though: for instance if school officials confiscate and search student cellphones in states where a search warrant is required to search a phone as well as a home. The law may apply differently on school grounds, however. [It might be helpful for you or your PTA/PTO to contact your local district attorney and/or school board and find out what the law says about sexting by minors and searching private property, on or off school grounds, in your jurisdiction – just in case.]

The causes of sexting range from developmentally appropriate behaviors like "Truth or Dare" games gone very wrong ("I dare you to send a naked photo of yourself to the boy you like," says one 13-year-old to another at a sleepover – see this) to malicious peer pressure (popular boys pressuring shy girls in a "prank," an incident the mother of one of those shy girls emailed me about (e.g., this) to criminal intent like blackmail (e.g., this). In the Pennsylvania case I blogged about this week, the photo-sharing was all consensual – "among friends" – the girls themselves having taken the photos, I was told. But humiliation did become a factor on the girls' part, sadly; I can only imagine it kicked in very quickly.

The Pew study's "three main scenarios for sexting" are 1) romantic partners sharing images just between the two of them, 2) romantic partners sharing images of themselves outside their relationship (e.g., to show off, get revenge after a fight or breakup, and so on), and 3) the sharing of photo by someone who wants to get involved with the recipient – in a "flirting" or solicitous scenario. Most of this is not criminal behavior. I hope all adults, from schools to parents to police, will come to see that, as we deal with sexting incidents, punishment and prosecution are not the goal, but rather support for any child being victimized and community-wide learning in the areas of critical thinking, ethics, and civility (as well as restoration of order, if needed, so students can get back to being students).

What to tell your kid

What do you tell your child? If a sexting photo gets sent to a kid's phone, in most cases, he or she should just delete it. Certainly tell your child never to forward a "sext." At the very least that's truly mean to and disrespectful of peers; it also amplifies the problem and could potentially be seen as trafficking in child porn. Keep the conversation calm and supportive, get as complete a story as possible, and work through together how to proceed.

If your child came to you, that's great; you want to keep those lines of communication open because he or she may need a lot of love and support. Chances are, you're not the first to hear about the problem, and you need to be able to have as complete a picture as possible to help contain or stop harm to young people, especially the subject(s) of the photos. You may want to talk with the parents of other kids involved, but keep you child part of the process as much as possible. If you're not the first to hear, someone's probably already pretty humiliated, and that's almost certainly enough "punishment" – or better, enough hard lesson learning – for the young people involved. You don't want legal (or criminal) repercussions added on top of that for any child, not in the current legal environment.

By all means, help all kids understand the psychological risks, preferably and if possible before sexting happens, whether they somehow find themselves in disrespectful or abusive relationships or are floating in a "romantic" bubble of denial that says "maybe other people would share these private photos with anyone, but we never would." They must know by now that all digital media can easily be copied and pasted into the permanent searchable archive called the Internet! If not, keep reminding them.

The key social concern

As for the very important social concern: An expert I heard at a conference recently said that, if you peel off all the legal and moral layers in these situations, once photos have been circulated, what you have left is violation of a friend's trust. That's tough for any human being of any age to deal with. Add to that the challenges of teen identity and social development, and these are extremely rough waters for a young person. That's why great care must be taken to support young victims.

This isn't about technology or some new thing under the sun. It's about learning to be respectful of one's self, peers, and community online and offline when surrounded by a pretty sexually charged media environment and tethered by phones and other devices to the 24/7 reality-TV drama of school life.

Related links

  • To go more in-depth: "Sexting & Youth: Achieving a Rational Response," by Nancy Willard at the Center for Safe & Responsible Internet Use
  • "We know that for teens the peer network is crucial in terms of their sense of who they are, the communities they build, the people they trust," said University of Texas Prof. S. Craig Watkins in his keynote at the 2010 Digital Media & Learning Conference (at about 45:18 in the video).
  • "Kids need adults," said Philadelphia high school principal Chris Lehmann. "The world is bewildering.... The flow of information – you know, that drinking-from-the-firehose metaphor, it's happening to kids too. They need people to help them make sense of their world. But to do that we have to be willing to access their world.... If they're willing to let us into that world ... we should go there, and we should help them," Lehmann said in a talk at last month's TEDxNYed conference on the future of education.
  • ConnectSafely.org's Tips to Prevent Sexting
  • About the MTV study (released a week or so before Pew's last December), offering important insights on "digital abuse" and sexting
  • About being tethered to "The Drama" of school life: "Parenting & the digital drama overload" and "Cyberbullying & bullying-related suicides: 1 way to help our digital-age kids"
  • Wednesday, April 14, 2010

    Facebook No. 1 in most Asian countries, but...

    ...not in India, Japan, South Korea, or Taiwan, where Google's Orkut, Mixi.jp, Cyworld.co.kr, and Wretch.cc are No. 1, respectively (the US version of Cyworld ceased operation this past February). According to comScore's latest Asia-Pacific data (which don't include China), Filipinos are the biggest social networkers in the region, and 50.8 % of the total online population in the region, or 240.3 million people visited a social network site this past February. Nearly 90% of Net users in the Philippines, Australia, and Indonesia engage in social networking, comScore says, and Facebook is No. 1 in all three as well as in Malaysia, Singapore, New Zealand, Hong Kong, and Vietnam.

    Wednesday, March 10, 2010

    How Americans 13+ use their cellphones

    Text messaging is by far the No. 1 activity of US mobile phone users aged 13 and up, according to the latest figures from comScore. Though talking on the phone isn't even on the list (presumably all cellphone users do that), comScore's January figures show that 63.5% of mobile subscribers send text messages. The other mobile activities on the list are "Used browser" (28.6%), "Played games" (21.7%), "Used downloaded apps" (19.8%), "Access social network site or blog" (17.1%), and "Listened to music" (12.8%). Social networking by phone was the biggest growth area between last October and January, at 3.3% growth over the three months.

    Friday, March 5, 2010

    Fresh debate on effects of violence in videogames

    The long debate over whether violent videogames increase violent thinking and behavior in players has heated up as the result of a study published in this month's issue of Psychological Bulletin. A Washington Post blog does a great job of presenting both sides of this latest iteration, represented by the study's authors, led by psychologist Craig Anderson at Iowa State University, and the researchers who are the main objects of the study's criticism: Christopher Ferguson and John Kilburn of the department of behavioral applied science and criminal justice at Texas A&M International University. Anderson's study analyzed previous studies of 130,000 male and female players of various ages in the US, Europe, and Japan. In an accompanying commentary in Psychological Bulletin, Ferguson and Kilburn write that the study shows a bias in the studies it selected for review and "found only a weak connection between violent video gaming and violent thoughts and deeds." Check out the article for some other important views on the subject, including that of Cheryl K. Olson and Lawrence Kutner, co-founders and directors of the Harvard Medical School Center for Mental Health and Media, who "studied real children and families in real situations" and published their results in the 2008 study "Grand Theft Childhood," which I blogged about here. [See also "Play, Part 2: Violence in videogames" last July and "Videogames & aggression: New study" about an early stage of Anderson's research.]

    Friday, February 19, 2010

    How much teens text: Latest data

    US 13-to-17-year-olds send or receive "an average of 3,146 texts a month each" – an average of 10 text messages an hour for every hour they're not either sleeping or in school, MarketingVox.com reports, citing the latest Nielsen figures. For 9-to-12-year-olds, the average is 1,146 texts a month or four an hour. The teen figure was for third quarter 2009, the tween one for the fourth quarter. Compare those youth numbers to the average number of monthly texts for all mobile users: 500. As for methodology, in its blog post about these findings, Nielsen reports that it "analyzes more than 40,000 mobile bills every month to determine what consumers actually are spending their money on."

    Monday, February 8, 2010

    Fresh social-Web & Net numbers

    If Facebook were a country, it would be the world's third most populous one, after China and India. As for the world's most avid social networkers, Americans are 4th, behind Australians, Britons, and Italians, respectively – The Economist reports in a special report on social networking – followed by users in South Korea, Spain, Brazil, Germany, France, and Japan. The world's most popular social sites are Facebook, Windows Live, MySpace, Chinese portal Baidu, Twitter, Google's social site Orkut (popular in Brazil and India), Hi5, Chinese social site QQ, LinkedIn, and art community site DeviantArt – in that order, based on 10/09 comScore figures and all based in the US unless otherwise indicated. Other big indigenous communities include "Skyrock in France, VKontakte in Russia, and Cyworld in South Korea, as well as numerous smaller social networks that appeal to specific interests such as Muxlim, aimed at the world's Muslims, and ResearchGATE, which connects scientists and researchers." Meanwhile, Nielsen reports that social network sites are the most popular Web destination worldwide, with FB representing 67% of all social site traffic, Mashable.com reports. As for general Internet numbers for 2009, Pingdom.com has some: e.g., 90 trillion emails went out last year (247 billion a day, on average); there were 234 million Web sites as of this past December; and 1.73 Net users as of last September (see that page for more).

    Thursday, February 4, 2010

    66% of teens text, only 8% tweet: Study

    Though adult blogging remains steady, teen blogging has decreased by half since 2006 – from 28% of teens then to 14% now, according to a Pew/Internet report released yesterday. Eleven percent of Americans 30+ maintain a personal blog right now, Pew adds. Blogging by 18-29-year-olds has decreased, too, but not by quite as much: from 24% of that age group in 2007 to 15% now. Social networking continues to grow – 73% of teens use social sites now (compared to 47% of adults), up from 55% in 2006 and 65% last February – but Twitter use among teens is not high. Only 8% of 12-to-17-year-old Net users use Twitter, compared to about a third of 18-to-29-year-olds (the age group that uses Twitter the most). Compare that teen Twitter use to virtual worlds (about the same) and texting (a whopping 66%). Moving from media to devices: 75% of teens and 93% of 18-to-29-year-olds have cellphones. It's not surprising to parents, I think, when Pew says that, "in the past five years, cellphone ownership has become mainstream among even the youngest teens." That's where the biggest growth has been: "Fully 58% of 12-year-olds now own a cellphone, up from just 18% of such teens as recently as 2004."

    Friday, January 22, 2010

    Texting good 4 spelling & reading: Study

    In a study of students' texting habits, the British Academy British Academy found no support for the "negative media and public speculation" around young people's texting. In fact, the Wall Street Journal reports, "the kids who used more 'textisms' – abbreviations such as “plz” (please) and “l8ter” (later) [shouldn't that be "l8er"?] – showed higher scores on some spelling, phonetics, reading comprehension and other English language competency tests." The study's authors are Coventry University psychology Profs. Beverly Plester and Clare Wood. In three separate studies of groups of 60-90 8-to-12-year-olds, they found, among other things, that 1) "the proportions of textisms that kids used in their sentence translations was positively linked to verbal reasoning; the more textspeak kids used, the higher their test scores" and 2) "the younger the age at which the kids had received mobile phones, the better their ability to read words and identify patterns of sound in speech." [See also "Major study on youth & media: Let's take a closer look"]

    Wednesday, January 6, 2010

    2010 social Web snapshot: Nielsen & Pew

    Last year, the time Americans spent social networking grew 277%, Twitter grew 500%, and the average US worker spends five hours a moth visiting social network sites at the office. Oh yeah, and Facebook is the No. 3 site for Americans 65 and older (smart grandparents). All this is according to Nielsen's Fact Sheet 2010. As for general Internet use (not just the social part), Nielsen says there are about 195 million active users in the US, 160.3 million of them broadband users. It says broadband penetration was 93.3% at the end of last year, up 16% from 2008. Pew/Internet, however, just released some more conservative numbers showing that "74% of American adults (ages 18 and older) use the Internet – a slight drop from our survey in April 2009, which did not include Spanish interviews. The breakdowns for Net use by age and ethnicity, respectively, are: 18-29 (93%); 30-49 (81%); 50-64 (70%); and 65+ (38%); and white, non-Hispanic (76%); black, non-Hispanic (59%); and Hispanic, English- and Spanish-speaking (55%). Pew also found that household broadband penetration is at 60%, "a drop that is within the margin of error from 63% in April 2009," and that "55% of American adults connect to the internet wirelessly, either through a WiFi or WiMax connection via their laptops or through their handheld device like a smart phone."

    Thursday, December 3, 2009

    New study on 'digital abuse' & youth

    New national sexting numbers that have sparked headlines all over the Web about higher-than-ever sexting rates among US youth actually show that 90% have not sent naked photos to someone. Sammy, a San Francisco 16-year-old cited in the Associated Press's coverage and one of the 10% of youth who have sent "sexts," told the AP that he probably wouldn't do it again knowing that sexting could bring felony charges. I think all the above says a lot about the importance of 1) educating teens about this (see ConnectSafely's tips for starters ) 2) reporting surveys accurately, and 3) applying some critical thinking to breaking news. [In CNET's coverage, ConnectSafely.org co-director Larry Magid points out that the MTV/AP study of 1,247 14-to-24-year-olds "confirms what many Internet safety experts have been saying for the past several months: Young people are far more likely to experience problems online from their peers or from their own indiscretions than from adult predators."]

    Here are some highlights from the AP/MTV survey:

  • The 50% figure you may've seen in some headlines refers to the percentage of youth who have experienced "digital abuse from the mild to the extreme," including spreading lies, violation of trust, and digital disrespect.
  • 30% have been involved in some type of naked photo-sharing.
  • 10% have actually sent sexting photos, females more than males (13% vs. 9%, respectively)
  • 45% of sexually active youth report being involved with sexting.
  • Young people have complex views of sexting, calling it everything from "hot" and "trusting" to "uncomfortable" and "slutty," and those who don't engage in it calling it "gross," "uncomfortable," and "stupid."
  • In the "dating abuse" area, 22% say their significant others check up on them too often (see other interesting data in that category).
  • 76% say digital abuse is a serious problem for people their age
  • 51% "say they have thought about the idea that things they post online could come back to hurt them"; and only 25% have given at least some thought to the idea that what they post could get them in trouble with the police and 28% in trouble at school.

    There's lots more interesting data, so please click to the pdf summary at AThinLine.org for more.
  • Thursday, November 12, 2009

    Social lives, media in their pockets

    If our kids text, 80% of us do too, according to The Nielsen Company. Nielsen doesn't say why, but we all know: Our kids "hear" us better when we text them, and – besides – it's fun to text with them! Here's some more interesting cellphone data from Nielsen:

  • Phone owners are getting younger: Last year kids typically got their first phone at age 10.1; by the beginning of this year 2009, the phone ownership age "was down to 9.7." Same for borrowing: In 2008, the average age when kids started to borrow a cell phone was 8.6 years"; now it's 8.
  • How they use phones: 66% of tween phone owners took photos with their phones in the past year; half played pre-installed games; 40% activated the speakerphone feature; 28% filmed a video clip; 24% listened to tunes. We've already seen this reported, but "the average 13-17 year old sends more than 2,000 text messages per month."
  • Younger phone owners: more than half of 8-year-old owners "used their cell to send text messages in the last 12 months. "That figure soared to 81% for 12-year-old mobile users," with "the vast majority" (90%) of those texts going to friends and family."
  • Parental controls: More than half of cellphone users' parents don't use parental controls. Among the minority who do, "20% limit the number of calls, texts or instant messages, followed by download limits (17%), talk time or voice minute allocations (16%), mobile website access limits (15%), locator services and restricted in/outgoing number access (13% each), time of day restrictions (11%), and alerts to unauthorized texts, IMs or callers (6% each); 60% of parents "forbid downloads onto their children’s phone for financial and security reasons."

    For parents' own views, see also a piece in the Washington Post about when texting becomes nagging; "When Dad banned text messaging" in a New York Times blog; and another mom's view of her kids' texting at TMCnet.com.
  • Wednesday, October 14, 2009

    UK online youth study on 'hybrid lives': Not

    A new survey that 75% of 16-to-24-year-old Britons "couldn't live" without the Internet, the BBC reports. Published by the nonprofit organization YouthNet and presented in Parliament today, it also found that 80% of respondents use the Web to seek advice. "About one-third added that they felt no need to talk to a person face to face about their problems because of the resources available online," according to the BBC, and "76% of the survey group thought the Internet was a safe place 'as long as you know what you're doing'." The BBC cited the view of Open University psychologist Graham Brown that those who do know what they're doing are generally those who grew up with the Net." The reporters covering the story at both the BBC and the Daily Mail indicate they hadn't heard the term "digital natives" before, suggesting that the study's author, Professor Michael Hulme of Lancaster University, coined it, instead of author Marc Prensky, who first used the phrase in 2001. But what really troubles me is a characterization of youth that the Daily Mail attributed to the YouthNet report: that they're leading "hybrid lives," which suggests two separate, very different lives online and offline. Anyone with a young Facebook user at their house or who follows the growing bodies of both social-media and online-risk research knows that's not the case, except possibly for some at-risk youth engaged in anti-social behavior. For the vast majority of children and teens, online socializing is a reflection of what's going on in the rest of their lives. I hope that's what they heard in Parliament.

    Tuesday, October 13, 2009

    Studying with social media

    A pediatrician who follows social-media research! How cool is that?! Concerning the effects on young people of large amounts of time in and multitasking with digital media, parent Perri Klass, M.D., cites researchers as saying that, basically, the jury's still out. She refers to pediatrics professor Dimitri Christakis at the University of Washington saying that young people may have some advantages in the new-media space because they're coming of age in it. "So I decided to test my digital-immigrant biases," Klass writes in the New York Times, "which tell me that no one can study effectively while watching, listening, surfing, messaging, against my professional experience, which tells me that medical students who don’t study effectively can’t learn the huge and complex body of material they have to master, and will therefore not pass their frequent tests." She asked her medical-student son and classmates about their study habits. Definitely read the piece to find out what she learned – and there's some great advice, too, from a psychologist she talked to, for parents worried about their kids' "terrible" study habits. Because we all, as a society, have so much to learn about the effects of growing up online, I wish all pediatricians could be as informed and open-minded about social media. They could help parents calmly apply the good parenting sense they already have and stay a little open-minded too. That, in turn, will keep parent-child communication lines open, one of the best Internet protections around. [And BTW, there are some things we do know from the research, at least about informal learning in social media (we put those in "Online Safety 3.0."]

    Monday, October 12, 2009

    Media literacy of UK youth: Study

    Nearly a third (32%) of British 12-to-15-year-olds think Web search engines rank and display sites by "truthfulness," The Telegraph reports, citing UK regulator Ofcom's 2009 interim Children's Media Literacy report. It adds that "philosophers will note that the finding raises interesting moral and epistemological questions about what the children thought would happen if they searched for 'god exists' or 'abortion is wrong'." I doubt the figures would be much different on this side of the Pond, and it does appear kids, parents, and educators have their work cut out for them where media literacy's concerned. In other findings in the 46-page report, the Telegraph points to "a small but cynical minority" (14%) of survey respondents think the Web sites with top rankings "paid to be at the top of the list"; "the large majority of parents said they trust their children to use the Internet safely – especially boys between 12 and 15" (87%) ... however, almost half" use filtering software in the home; 69% of teen respondents restrict access to their social-network profiles, up from 59% last year; and "in general parents are more concerned about the effect of the Internet on their children than they are about mobile phones, television, computer games, or radio." And this is just the traditional kind of media literacy – about what's read, downloaded, and consumed. Now we need to know more about what kids are thinking about what they post, upload, and produce!

    Also have a look at my proposed definition of "digital literacy and citizenship"; and here's The Register's coverage of the Ofcom report.

    Friday, October 9, 2009

    Huge growth in texting, mobile Web access

    Just in the first half of this year, people sent 740 billion text messages over the US cellphone networks, according to CTIA, the wireless industry's trade association. That's 4.1 billion a day and nearly double the number (385 billion) for the first half of 2008. Photo and other media sharing has grown even more. CTIA's semi-annual survey found that "more than 10.3 billion MMS messages were reported for the first half of 2009, up from 4.7 billion in mid-year 2008." That spelled a 31% increase in revenue from data (non-voice) for the industry over the first half of 2008. In fact, there's growth every which way you look. Users: There were 276 million cellphone users this past January through June, up 14 million. Minutes: 1.1 trillion, or 6.4 billion a day. Revenues: $76 billion for the wireless industry in those six months. ["MMS" stands for "multimedia message service" and "SMS" for "short message service," now just "texting."] Here's Washington tech pundit Adam Thierer's blog post on the survey. [See also "Teen drivers: Take a 'text stop'" and "House rules for texting."]

    Web access over mobile phones is showing big growth, too – in fact, the mobile Web is overtaking the fixed one, internationally. "More people are using cell phones and other portable devices for high-speed Web access than are signing up for fixed line [computer] subscriptions to the Net," according to report from the International Telecommunications Union cited in the San Jose Mercury News. It projects 600 million mobile broadband subscriptions by the end of this year, compared to 500 million "fixed line subscriptions," a 50% increase for mobile over the past year.

    Wednesday, October 7, 2009

    Virtual world shakeout?

    That's what MediaWeek says, but it's referring to those associated with traditional media, such as MTV's virtual worlds tied to "the hit series Laguna Beach and The Hills." It adds that "the CW quietly shut down its two-year-old Gossip Girl-themed virtual world a few months ago." But Club Penguin, Stardoll, and Gaia Online seem to be unaffected. MediaWeek points to an interesting question from a media executive – "if one story [as in one TV show's storyline] is big enough" to sustain a whole (virtual) world. Maybe not. Maybe it takes a whole lot of stories: those of all its users! [For some VW population numbers, see this.]

    Tuesday, October 6, 2009

    Social Web growth: Fresh data

    The latest growth figures for social networking from comScore are neatly presented in a chart next to USATODAY's article on the subject (which I blogged about here). Though the chart doesn't say, I'm assuming these are all US numbers because they're in USATODAY. Anyway, at a glance...

  • The percentage of all Net users (all ages) using social network sites has grown from 69.6% a year ago to 77% this past August.
  • The total number of Internet users was 189.1 million in July 2008 and is 195.5 million now.
  • The total number of online social networkers in July '08 was 128.5 million, up to 147.6 million this past July.
  • Sunday, August 9, 2009

    MySpace's metamorphosis?

    That MySpace is "showing flickers of life," as the Los Angeles Times puts it, is quite an understatement, especially to music fans. Year-over-year traffic to MySpace Music "has increased 1,017%" since the music site launched last September, World Market Media reports, and it ranks third behind AOL Music and Yahoo Music and ahead of MTV Networks Music and Pandora.com.


    MySpace has big plans for its music channel, which just could become the tail that wags the dog. The music site's president, Courtney Holt, who left MTV for MySpace Music last November, "plans to make the site a data goldmine for figuring out what's going to be the next big thing in pop music – helpful not only to artists and users, but producers and agents, too," reports the New York Observer. MySpace's music community will "publish trends, track influencers and create lists of top-played and playlisted content of not only major bands and artists but also of all the independent work on millions of MySpace artist pages," the Observer adds. "If done right, they could create a new kind of Top 40 hit list for online music."

    My husband Ron, an avid music fan, said, "I'm surprised it has taken MySpace this long!" and I think he's right. It is, after all, a social site where tunes are talking points in ongoing conversations between artists and their fans. "They could blow iTunes out of the water – iTunes is too corporate, and Genius [its software that finds new songs according to users' past purchases] is robotic," Ron added. It's like a videogamer playing against software in the game as opposed to other gamers in multiplayer online games. Dealing with fellow humans is just a lot more interesting. As if to confirm this, Gigaom reports that "iTunes needs to get social" and is planning to provide provide "a more interactive album-purchasing experience."

    MySpace's built-in opportunity

    Anastasia Goodstein over at YPulse.com seems to agree that MySpace is at a turning point. "Everything I've read lately about how MySpace is planning to reposition itself makes me optimistic that the site could emerge stronger than ever by literally going back to its roots of being a hub for young tastemakers," she writes.

    Certainly Facebook "won the social networking war," as Anastasia put it, but Facebook is more a utility (a social utility) that everybody needs than the self-expression tool or canvas that MySpace has always been, something that works better for a smaller, more vertical user base (my last post on this is here) and as such can look messy at times. Its new CEO, Owen Van Natta, recently said in London that it intends to be a “window for the youth (16-30) to reflect all their creative talents,” The Telegraph reports. That fits the latest Nielsen research, since "people between the ages of 12 and 17 were 2.4 time more likely than the average active Internet user to visit music.myspace.com [last month]," and visitors 18-24 were 2.2 times more likely to.

    I'm not idealizing things – it's a full range of self-expression, from porn-queen wannabe pages to serious graphic design (of MySpace profiles). But there are many opportunities for positive self-expression in MySpace, as well as for exposure to creativity represented in the service's media communities. [See also "MySpace's PR problem" and "Boys & girls on Web 2.0."]

    Comparisons

    Eszter Hargittai at Northwestern University recently release some fresh data comparing MySpace and Facebook use among first-year college students. She relates two main findings: 1) Besides a general increase the use of Facebook since 2007 (when 79% of first-year students surveyed used Facebook, compared to 87% now; compared to 55% using MySpace then and 36% now), 2) "we continue to see ethnic and racial differences as well as different usage by parental education (a proxy for socioeconomic status). Students of Hispanic origin are more likely to use MySpace than others and less likely to use Facebook than others. Asian-American students are the least likely to be on MySpace." For danah boyd's findings on ethnic and socioeconomic differences, from talking with teens around the country, see also "Does Social Networking Breed Social Division?"

    "Regarding parental education," Hargittai writes, "the relatively small number (7%) of students in the sample whose parents have less than a high school education are much more likely to be on MySpace and much less likely to be on Facebook than others." Here's one mother's very balanced view of social networking.

    Wednesday, August 5, 2009

    India's digital natives

    Nearly 10% of the world's under-25 population live in India, and they "are shifting their career aspirations and social life to the digital world," India's Economic Times reports. The study, by Tata Consultancy Services, surveyed 14,000 high school students in 12 cities and found that over 93% of respondents "were aware of social networking sites and used it in some way in their daily life. Bangalore students are "leading the pack, as 66% of them said they were active on blogs and social networking sites, compared with 39% nationally." Nine percent of them use Second Life and MySpace and do podcasting. "Among social networking sites, [Google's] Orkut was most preferred, followed by Facebook, while Google continued to be the most preferred source of information." Careers that top their list are the ever-popular IT and engineering, but "other fields like travel and tourism, media & entertainment are emerging as professional choices." The US and UK are the top picks for overseas university study (40% want to go to the US), but Singapore and Dubai "are preferred by one in five students in Chennai and Cochin, respectively, as top choice for overseas education."

    Saturday, August 1, 2009

    Adults' social networking doubled

    The number of US adults who use social network sites has actually more than doubled since 2007, Mashable reports, citing a new Forrester Research study. Forrester found that just under a third of adults, or 55.6 million people, visit social sites at least monthly, up from 15% in 2007 and about 18% last year. Video viewing, shopping, and email are still more popular than social networking, but SN growth is steady. That, watching/streaming online video, and listening to/streaming online audio are the only three of ten Net activities that show steady growth over the last three years in a Forrester chart. You'll find more Mashable social-media numbers here.