Thursday, February 4, 2010

66% of teens text, only 8% tweet: Study

Though adult blogging remains steady, teen blogging has decreased by half since 2006 – from 28% of teens then to 14% now, according to a Pew/Internet report released yesterday. Eleven percent of Americans 30+ maintain a personal blog right now, Pew adds. Blogging by 18-29-year-olds has decreased, too, but not by quite as much: from 24% of that age group in 2007 to 15% now. Social networking continues to grow – 73% of teens use social sites now (compared to 47% of adults), up from 55% in 2006 and 65% last February – but Twitter use among teens is not high. Only 8% of 12-to-17-year-old Net users use Twitter, compared to about a third of 18-to-29-year-olds (the age group that uses Twitter the most). Compare that teen Twitter use to virtual worlds (about the same) and texting (a whopping 66%). Moving from media to devices: 75% of teens and 93% of 18-to-29-year-olds have cellphones. It's not surprising to parents, I think, when Pew says that, "in the past five years, cellphone ownership has become mainstream among even the youngest teens." That's where the biggest growth has been: "Fully 58% of 12-year-olds now own a cellphone, up from just 18% of such teens as recently as 2004."

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