US parents on kids' media: Study

Two-thirds of parents are very concerned about the amount of inappropriate content US children are exposed to, but they’re mostly talking about other people’s children, according to the Kaiser Family Foundation’s just-released study, “Parents, Children & Media." Only 20% of parents say their own children are seeing a lot of inappropriate content. The study included a national survey of more than 1,000 parents of kids 2-17 and six focus groups with parents held around the US. In other findings, 65% of parents say they closely monitor their kids’ media use and only 18% say they should be monitoring more (16% say it’s not necessary to monitor their kids’ media use). Where the Internet’s concerned, about 75% of parents “check what Web sites their children have visited, and even more look at how kids are profiled on MySpace and who's on their Instant Message ‘buddy lists’,” USATODAY reports in its coverage of the study, which quotes lead Kaiser researcher Victoria Rideout as saying parents feel they’re getting on top of their kids’ Internet use (yet KNX Radio’s headlines was “Study Shows Many Parents are Clueless when it Comes to their Kids and the Internet”). Kaiser also found that 59% of parents say the Internet is “mainly a positive force in their children’s lives”; only 7% say it’s “mainly negative.” And 73% of parents say they “know a lot about what their kids are doing online,” Kaiser found.