Parents using game ratings

Contrary to what has been reported, parents are pretty smart about videogame ratings these days. They’re increasingly relying on them “to guide their decisions about what titles to allow their children to play,” TechNewsWorld reports. “In fact, 73% of parents said they make a point of checking the Entertainment Software Rating Board's rating every time they consider either a game rental or a purchase.” In other finds by a recent study the ESRB commissioned, 60% of parents with kids under 17 never allow their kids to play M-rated games; 91% take a game's rating into consideration when deciding to purchase a game, 52% call it “a very important” part of the purchase decision, and 17% call it “the most important” part.