Disney's social site for tweens

Aimed at social networkers under 14, Disney Xtreme Digital will allow them to create their own “personal mini Web sites” as in MySpace only with parental controls, Reuters reports. Parents will be able to monitor interaction, and “a chat feature requires parental approval for kids to go beyond trading canned messages designed to prevent users from revealing personal information, or from using profanity.” Kids can decorate their sites with Disney characters and themes (which sounds a little juvenile for older tweens, so we’ll see). The site’s goal, Reuters says, sounds like viral marketing, actually. It’s “to create a community of kid marketers for Disney, as kids visit each other's sites and talk up Disney TV shows, characters, and products.”