Not-so-virtual advertising

Videogamers will soon be seeing – or interacting with – pretty sophisticated ads in their games. This is not the static product-placement advertising of the past, of course. These are being called "dynamic" ads "because they are built into the virtual landscape of the video games and can be updated by advertisers via the Internet," the San Jose Mercury News reports. Just as in real life, gamers will see this advertising on billboards, buses, storefronts, etc., right in the games' environments – urban, suburban, or rural, maybe on virtual TV and movie screens!