Latest on Web video viewing

Web videos are hot. "More than 106.5 million people," or about 60% of US Internet users, viewed or downloaded a video from the Web in July, according to the latest figures available from traffic measurer comScore. Yahoo, MySpace, and YouTube are Nos. 1 through 3, respectively, in video-viewing traffic. Yahoo! Sites got 37.9 million "unique US streamers" (or viewers), MySpace got 37.4 million, and YouTube 30.5 million. Time Warner Network and Microsoft Sites came next with 25.7 million and 16.2 million. Of course the same person can be viewing multiple videos in multiple sites. By way of explanation, comScore says, "In total, nearly 7.2 billion videos were streamed or downloaded by U.S. Internet users for an average of 67 streams per streamer, which means the typical video streamer viewed an average of more than two streams per day." Here's TechNewsWorld's coverage.