Facebook's privacy changes

Facebook has been known to make a few waves when it announces changes to privacy features, so it's probably hoping that, now with more than 350 million users, the latest changes won't make a tsunami. This week's redesign, which has been in the works since last summer, is meant to both simplify things and give users more control – "more granular control over who can see individual pieces of content while making some basic profile information available to everyone," as ConnectSafely's Larry Magid put it in his CNET blog. [Facebook's three levels of privacy are "Friends," "Friends of Friends," and "Everyone." Parents will want to know that, for users under 18, "Everyone" means at most Friends and Networks, not everyone at all.]

As for what's entailed: Everybody will eventually experience a little "wizard" window that'll pop up and say they have to configure their settings (if they've already done so, they can keep their current ones, and the wizard will show you what they are). Having seen the process, I can say it's very easy – if it seems annoying, only a small annoyance. All in all, the changes – straight from the horse's mouth – are:

A limited amount of profile info publicly available for all users (name, profile photo, gender, current city, Facebook networks, friend list, and Page affiliations)

Simplified Privacy Settings page

The three basic levels of privacy mentioned above

Apps and Facebook Connect sites can access publicly available info as soon as you interact with them (but they have to ask permission for additional info you haven't made publicly available)

Regional networks are going away (they were more viable as a privacy tool in an earlier "era" when Facebook had millions, not hundreds of millions, of users).

Facebook says these changes "have no impact" on the site's advertising system or how it makes money. For the company's own thinking behind the changes, see Facebook's Ana Muller's blog post here, and pls see Larry's CNET piece for much more detail than I have here. In related news, ConnectSafely.org has been appointed to Facebook's new Safety Advisory Board. Here's CNN's coverage.

Social networkers' computer (in)security habits: Study

A small survey ("250 consumers") found that, while a majority of social networkers are "afflicted by Web-borne security problems," less than a third of them are doing anything about it, its press release said. The sample is small (more on that in a moment), but the results are suggestive of where social networkers run into trouble as far as computer security's concerned. More than a fifth (21%) of social site users "accept contact offerings [friend requests] from members they don't recognize"; 50+% "let acquaintances or roommates access social networks on their machines"; 64% "click on links [which can lead them to malicious sites] offered by community members or contacts"; 26% "share files within social networks." The study, sponsored by security firm AVG and CMO Council, also found that, in spite of that risky behavior, 64% infrequently or never change their passwords, 57% "infrequently or never" use privacy settings, and 90% "infrequently or never" let the site know they've had problems. Even so, nearly 20% "have experienced identity theft"; 47% have been "victims of malware infections"; and 55% have "seen phishing attacks." But besides the small sample and limited detail on the study, there's another important caveat: "To say that users of social-networking sites have been exposed to phishing and malware would be like saying that most people who eat spinach are likely to have had measles when they were children. There is a correlation, but no evidence of causality," ConnectSafely co-director Larry Magid, wrote in his CNET blog. See his blog for some good security advice, and check out ConnectSafely's tips for rock-solid passwords.

Facebook's new public/private feature

Is Facebook becoming a cross between Twitter and a mini-blogosphere? Partly – if you make your status updates as long as blog posts. The social network site "is rolling out a new option for users who have made their profiles viewable by everyone," the Washington Post's Rob Pegoraro reports. "A new lock icon in the Publisher, the "what's on your mind?" form, will allow users to choose a potential audience for each status update: everybody on or off Facebook; all of their friends and all of their networks; friends and their friends' friends; only friends; or a custom combination that includes some people and excludes others." Pegoraro goes on to correct a misconception some users have had about this development. Which leads to the question of when Facebook will simplify all these private-vs.-public options. The potential upside of being able to choose how public each status update is that it encourages users to think before they send each update. That would be good. Then again, the Post's headline is "Facebook Adding Overexposure Options."

Guide to Facebook privacy features

What users do with their own and others' content is just as big a privacy concern on the social Web as what a responsible social network site does with it. Certainly terms of use need to be looked at, but so do your own privacy options, people! Even privacy features can't offer total control over what people do with your content, but they can help a lot - for example, they can keep it so that the photos in your MySpace or Facebook profiles (as long as they're not copy and pasted elsewhere) can't be searched with Google, Yahoo, and other search engines out on the Web. So take advantage of the degree of control privacy features give you. Here's a video tutorial for Facebook's users by my ConnectSafely.org co-director Larry Magid, and here are little instructional videos for MySpace and Xanga too at GetNetWise.org. But remember, as Larry put it in his CNET post, "regardless of how you configure your privacy settings, there is a reality of the social Web that can't be configured away. Any digital information that is posted can be copied, captured, cached, forwarded, and reposted by anyone who has access to it."