Showing posts with label mobile market. Show all posts
Showing posts with label mobile market. Show all posts
Monday, September 22, 2008
Tweens are into phones
If you want some data to back you up when your middle-schooler tells you that "Everybody has a cellphone," Forbes.com has some. Citing Nielsen Mobile research, it reports that "46% of US tweens (ages 8 to 12) use cellphones, but only 26% own them" and about 20% are using parents' hand-me-down phones. The 20% who don't own them borrow them from Mom or Dad. "About 50% take their parents' phones more than three times a week." Nielsen says that 8.5 is the average age when kids start borrowing parents' phones, and 10 or 11 is when they start owning their own. Ages 13-17 is when "phone use soars," with about 77% ownership in that age range. And how is the bill footed? Family plans: 65% of tweens. Prepaid, pay-as-you-go plans: 30%. "By age 18 to 24, most pay for their own mobile usage."
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