MTV's multitasking viewers

Actually they're far from being mere viewers or consumers, and they're not just MTV's. But MTV came up with some fascinating data that certainly confirms no teen is just viewing even when the TV's on, YPulse reports. Certainly don't forget the tiny screen. Nearly half - 47% of 9-to-17-year-olds surveyed by MTV - said their social lives would end without texting. A full half (50%) use mobile texting and the same percentage "consider their mobile as an entertainment platform," YPulse adds. The latter figure is not surprising, because it seems to me that socializing is just as entertaining as any entertainment content on a given device. As far as multitasking goes, here are a few more numbers: 31% of teens' "home Internet activity occurs while watching TV"; 45% IM or text friends while watching TV shows at the same time in their respective homes; and 35% have participated in or played games that they were informed about while watching TV shows."