Monday, September 1, 2008
US tweens prefer to be online
US kids now prefer the Web to television, the New York Times reports. It cites research from search marketing firm DoubleClick Performics showing that 83% of US 10-to-14-year-olds spend an hour or more a day online, compared to 68% of children in the same age bracket who watch an hour or more a day of TV. Interesting note about social networking among members of this age group (most underage for popular social-network sites' Terms of Use): "Performics reported that some corners of the Internet were more popular with the children than others. While 72% of the children online belonged to a social networking site (usually MySpace), 60% of them said they rarely or never read blogs."
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