Penthouse's social sites

If you check your child's browser history, you probably don't want to find any of the social-networking sites Penthouse has just acquired. Even though the adult content industry says all the homemade x-rated videos on the user-produced Web have hurt its business, Penthouse Media is bullish, the New York Times reports. Penthouse has invested $500 million in Various Inc., which has more than 2 dozen sites, the "most popular Web site [being] adultfriendfinder, which describes itself as a personals community for swingers and sex. But Various owns a variety of other social networks like Italianfriendfinder.com, gradfinder.com and bigchurch.com, which offers to help users 'meet people who share the same spiritual beliefs as you'.”