Social stuff taking over Web - worldwide

Wherever you are in the world, parents, your teens’ social networking seems to be here to stay. Online video and social networking are outpacing all other uses of digital media worldwide, according to international market researchers Ipsos, and social networking “is quickly becoming the dominant online behavior globally." In terms of frequency of visits to social sites, South Korea leads the way, followed by Brazil, China, Mexico, US, UK, Canada, India, Germany, France, Japan, and Russia. “While 20% of regular Internet users worldwide had visited a social networking site in the previous 30 days, the figure was 55% in Korea and 24% in the U.S.,” according to MediaPost.com’s report on the Ipsos study, “The Face of the Web.” And this study was just of people 18+. As for the UK, Nielsen/NetRatings has a more granular picture: MySpace is “well in the lead with 6.5 million UK users, compared with 4 million for Bebo and 3.2 million on Facebook,” the BBC reports, but the latter two are growing there much faster and could quite possibly catch up to MySpace in the fall, the BBC cites Nielsen as saying. Then there’s time spent: MySpace users “spent an average of 96 minutes on the site in May,” compared to 152 minutes for Bebo users and 143 minutes on Facebookers.