New social site for girls

It’s called Flip.com. “Predicated on the notion that young girls have a turbocharged instinct to personalize their stuff, Flip.com lets its members design and publish ‘flipbooks’ containing text, images, audio and video,” Clickz News reports. It can't be easy for content providers to strike the right balance between allowing advertisers to interact with their young users and protecting young users from exploitation. It appears they think of "transparency" – requiring advertisers to be transparent about their marketing intentions as one protection. A competitor to CondeNet's site is GirlSense.com, though preteen girls is its primary target.