Thursday, October 5, 2006

Who's social networking?

If anyone thought social networkers were mostly teenagers, there are fresh numbers to clear that misconception up. Web traffic measurer comScore MediaMetrix looked at the top four social sites' traffic in August and found that MySpace and Friendster "skew older," and Xanga has the youngest users. ComScore led with the finding that more than half of MySpace users are now 35+, and I was interested to see that Facebook has just about as many users in the 35-54 age group as in the college age group (28-24) – 33.5% and 34%, respectively. As for the youngest users, 12-to-17-year-olds made up 11.9% of MySpace's traffic, 14% of Facebook's, just 10.6% of Friendster's (whose minimum age is 16), and 20.3% of Xanga's. "MySpace.com has the broadest appeal across age ranges," says comScore, with 40.6% of its users 35-54 and 11% 55+.

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