Yearbooks or MyYearbook.com?

MyYearbook.com, the social-networking site started by teenage siblings on their spring break, is in comScore Media Metrix’s Top 6 SN sites but has only just started making money. “Jostens, which sells yearbooks, class rings and other scholastic memorabilia … reported $348.5 million in yearbook sales in 2005,” the Associated Press reports. By comparison, MyYearbook.com just started bringing in money - about $40,000 a month with strategically placed banner ads on its site.” But the AP cites one high school student who prefers the free online “yearbook” and plans to get all his friends to establish accounts on the site. He wants a “living” yearbook that friends can use to stay up-to-date on each other’s lives rather than something one puts on a shelf and never looks at again. Most of the site’s users are high school students, but about 30% are in college, the AP reports, unlike Facebook, the vast majority of whose users are at colleges and universities.