MTV's new music store

MTV's got the Urge to take back the music scene, it appears. Urge is its new online music store, offering 2 million songs (Apple's iTunes has about 3 million). Like iTunes, Urge sells "individual songs for $0.99. But unlike iTunes, Urge also offers unlimited access for $9.95 per month," reports Internet News. So people can both buy and rent their music for "everything except iPods," The Register points out. That would be "more than 100 digital music players," the BBC reports. It's actually a Microsoft/MTV deal. "URGE will be the default setting in the next version of Windows Media Player," The Register adds. This may actually have an impact on young people's holiday wish list this year, as we consider the impact on online families. For "More on music," see the Washington Post, reviewing Last.fm and lala (see also my "Swapping tunes, supporting musicians" about lala and my slightly more sweeping "Creative online music communities").