Move over, MySpace?!

Specialty spin-offs are already emerging. The MySpace "juggernaut," as the Philadelphia Inquirer puts it, is just two years old but already has 41 million+ registered users, making it "the prime gateway to marketing's dream demographic: 14-to-30-year-olds." [According to the Inquirer, "MySpace says it already carries more than 10% of all advertising viewed online. The ads range from cola and cell phones to dating services ('eSpin-the-Bottle: Search for Hotties near you')."] But watch out, MySpace, an upstart is now on the scene with the message that it's for *real* music fans. CNET reports that TagWorld.com launched this week with "support of a core group of popular indie rock groups, including The Shins and Death Cab for Cutie." It, too, is about social-networking around music, designed to harness the combined power of blogging with music, text, photos, profiles, and "tags" (a way of ID-ing oneself by flagging and organizing one's favorites sites, films, music, celebs, etc.).