Wednesday, December 22, 2004
Toy ATMs: Sold out everywhere
Originally $25, it's now going for $70+ on eBay. It's a toy cash machine for kids, and it may be the surprise run-away favorite holiday gift this year. The Washington Post reports that Toys R Us sold 10,000 toy ATMs in four days, and TV-shopping channels QVC and the Home Shopping Network sold out of them in 3 minutes. "The machine's popularity is another illustration of how the toy industry is changing. Children are leaving traditional toys behind much sooner than in the past. Earlier this week, No. 2 toymaker Hasbro laid off 125 workers, citing struggles to adapt to a more electronics-driven market." Hmm, and what is this particular toy teaching kids? Maybe money does grow on trees, contrary to what my own dad always used to say.
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