Kids' own digital DJ

He calls us parents "the wrinklies," but that's ok - it's all in fun. He's Rick Adams, DJ for AOL's live (3-7pm Eastern) Internet radio show for kids at Radio KOL (for AOL members only), and 1 million 6-to-14-year-olds listen to him every weekday, the Washington Post reports. "They email and instant-message him, they badger him for giveaways, they send their shout-outs to friends and family, and they ask for songs, some of which are way inappropriate and which he can't play, but most of which he can and does." He also puts a lot of kids on the air when they call in. Then there are all the IMs (as many as 400 IMs knocking at his computer screen at any given time during the show) and emails (he gets about 5,000 a day!). Rick's only direct competitor is Radio Disney, with 3.5 million listeners (only on satellite radio, digital cable TV, or - as with KOL - online, not conventional radio).